How to Drive Traffic To Your E-Commerce Website Using SEO?

Are you running an eCommerce website and selling products directly to customers? Then more traffic is the only goal for you. Because more traffic means more leads and leads will lead you toward more conversions. And at the end of the day, you will be going home with a lot of revenue generated.

Keeping this trick in mind many eCommerce websites are paying a lot of attention to their SEO packages. Many are looking to secure more funds from ecommerce investors and are not worrying about their budgets. They are paying high-end charges to digital marketing agencies. And digital marketing agencies are also charging a lot for eCommerce SEO.

If you are also looking for ways to drive more traffic to your eCommerce website using customized SEO packages. Then here you are in the right place. Here you will find the right ways to do eCommerce SEO. here at this place, we will let you know how you can simply do it yourself. Yes, you don’t need to hire anyone else who will optimize your online store. Follow this amazing post and you will do it yourself. 

#1. Target Right Keywords

Keywords are like magnets. These magnets will be used to get more traffic to your eCommerce store. Your website must be optimized with the right keywords. Because if you are targeting the right keywords then you will rank your website for particular keywords on SERPs (search engine result pages).

There on these SERPs, you will get more clicks and more traffic will be there on your site. So must pay attention to the keywords. Hire someone or do it yourself to get the right target keywords in your target list.

couple shopping on a e-commerce site

#2. Target Right Audience

Who can buy from your website? Anyone who is your customer is your target audience. Getting the right audience in front of you is the most common and first challenge that any eCommerce website faces while doing SEO.

So you must have to figure out the metrics about your target audience, and then you have to target the right audience.

#3. Send Them the Right Products

Maybe you have different types of audiences on your target. Such a thing happens when you are running an eCommerce website that is selling products for multiple audiences.

For example, if you are selling kids’ toys along with ladies’ accessories then you are targeting kids along with their mums. But don’t be confused with multiple audiences. You have to send them the right products, notifications, and updates. If you are not serving them with the right content, then you are missing out on something big.

#4. Optimize Product Pages

On-page and off-page SEO, are important for an eCommerce website. But it doesn’t mean that you have to target the homepage only.

You have to optimize all of the product pages. And product page optimization has something special in it. You have to optimize the page title, product title, product images, alt text, product description, and almost everything on your product pages.

#5. Make A Blog Section

A blog or podcast helps you bring more traffic to your eCommerce website. The choice is yours, you can choose any of them.

However, starting a blog alongside your eCommerce website is a lot easier than starting a podcast. And most importantly you have to keep in mind that you must write a blog with keywords stuffed in it. Your blog’s content should revolve around the main keywords of your eCommerce website. Because your blog will be a good way to drive more traffic to your eCommerce website.

#6. Optimize Social Media

Optimizing your online store for social media is also a very important part of eCommerce SEO. Buy any eCommerce SEO package and you will find social media optimization as a very important part of that package. If you don’t see it as an important segment then you are missing out on something big in eCommerce SEO.

You can drive a lot of traffic from social media to your eCommerce store. So you must use social media handles as a magnet or bridge to attract more traffic to your eCommerce website.

#7. Try Tricks Other Than SEO

You must try some supporting tricks to get more traffic on your eCommerce website. There are many tricks available out there. You can try to organize some kind of events or free webinars.

Also, you can try to get more reviews on your social media accounts. Following are some of the ways to get more traffic to your website using tricks other than SEO services. These tricks can help you as an eCommerce seller.


You can give away some free products to your target audience. You can start a live session and encourage people to participate and share that live session so that you can get more traffic to your website. Or you can try anything else to get more traffic and give free products, gifts, coupon codes, discounts, and vouchers as a return gift.


Also, you can conduct some kind of contests on social media to get more traffic driven to your eCommerce website. It is one of the most traditional ways to get traffic on your website through social media. But still, it is in existence and it brings real traffic to your website.

#8. Technically Optimize Your Site

The above-mentioned tricks are simple to implement. But there is something more important than these simple eCommerce SEO tips and tricks. You must have technically optimize your eCommerce website to get more traffic. You need more technical SEO knowledge to do it. But don’t worry if you don’t know anything about technical SEO. You can simply hire anyone to do this for you.

Maybe there are more tricks than these above-mentioned eCommerce SEO tricks. You can use any trick that you feel can give you appropriate and effective results. However, if you are not sure how to implement all the above-mentioned SEO tricks then it will be hard for you to get more traffic on your eCommerce website. But the best solution for you is to get someone expert to do eCommerce SEO for you.

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