Precision. Craftsmanship. Timelessness. Omega is one of the brands that resonate strongly with luxury watches, as they have cemented themselves as icons. But beyond their aesthetics and reliability, Omega watches offer something special—it is an investment that is regarded as a valuable asset with significance and style rolled into one.
What is an Omega watch?
Maybe you’ve heard of the Apollo 11 mission in 1969, where the first man landed on the moon—guess what watch he wore that time? It’s an Omega watch. Since then, Omega has played a pivotal role in our history, and to celebrate that victory, the Omega Speedmaster endured rigors NASA testing, earning its title as the “Moonwatch.”
And this is not just about appealing to watch enthusiasts, because Omega means serious business when it comes to the precision and performance of their watches. The Seamaster and Speedmaster offer diverse styles and functionalities that fit those who need them in their everyday lives.
If an Omega watch interests you, here are some of the reasons why they are a great investment:
A timeless companion and investment piece. Omega watches transcend fleeting trends and are never a part of fast fashion. Every craftsmanship of this timepiece holds a slice of history. And like how it withstood the moon landing, its durability and longevity have become one of the key reasons why Omega watches are a wise investment. This longevity often even translates to high resale values as they appreciate significantly over the years, whether it’s a rare Omega watch or just their featured timepieces.
Iconic designs with lasting appeal. The coastal adventures of Australia have been a perfect residence for the Omega Seamaster, as it can be your sidekick when you dive at the Great Barrier Reef just as seamlessly as it can at a Sydney rooftop bar. At the same time, Omega watches have been recognised instantly in famous classic movies, making them universally admirable.
Limited editions and collaborations. This is probably one of the major reasons why Omega watches appeal not only to everyone, even if you are not a watch enthusiast. These timepieces often commemorate significant events and anniversaries, and this is what makes them really valuable and unique. Because of this exclusivity, Omega watches have become highly prized assets, especially over the years, and collectors love to acquire these kinds of models.
The Omega legacy and pop culture influence. As the official watch of James Bond, Omega’s presence in pop culture has been its driver in elevating the investment potential it offers. With James Bond movies being a classic and a consistent blockbuster, the brand now has an added layer of visibility, making it one of the influences in the resale market.
Strong resale market. Let’s now talk about the resale market. Unknown to a lot of people, the pre-owned watch market has been thriving in recent years, and Omega has been one of those brands that stands out and is sought after. Omega watches often appreciate, especially if you are the kind of person who maintains their watches well and keeps the original packaging and documentation.
Craftsmanship and innovation. Omega is known for pioneering advancements like its co-axial escapement, which is a feature in the watch that reduces the friction within the movement. This makes the brand a sound investment as they continue to innovate and discover technologies that make their watch highly functional.
Tips for Aspiring Omega Collectors
To those who are highly considering getting an Omega watch and starting collecting, here are a few tips so you can maximise your investment:
- The first thing you need to do—always—is to familiarise yourself with the core collections of the brand and their origins so you’ll know the distinctions of each.
- Remember to take care of your Omega watch as soon as you acquire it, as keeping it in pristine condition and keeping all the packaging and original paperwork will make the value higher if you plan to let someone own it in the future.
- Always keep an eye on the limited editions and their collaborative pieces, as these will often appreciate the fastest.
- And don’t forget to always purchase your watch from authorised dealers when purchasing either new or pre-owned watches.
Precision. Power. Poise. Omega is the brand of watches that rarely strays too far from its core designs, making older models still highly sought after. And that’s how each timepiece carries a legacy even when it evolved and blended innovations.
