Ever searched your name or brand and found something you’d rather not see on the first page of Google?
You’re not the only one. A lot of people want to know how to move those unwanted links off page one without any complicated tech stuff or stressful steps.
The good news?
It’s possible. With the right methods, you can shift attention to better content and push those old or negative links down where they’re barely seen.
Let’s break down how you can do that with a few smart, simple strategies that work.
Why Google’s First Page Matters So Much
Google’s first page is where most people stop scrolling. If something unhelpful or outdated is showing up there, it can affect how others see you, your business, or your brand. The goal is not to delete those links (which is hard unless you own the content), but to bury them under stronger, more relevant results.
Luckily, Google ranks pages based on what it sees as most useful and credible. So if you give it better content to focus on, the older links naturally start dropping.
Focus on Creating Positive, Relevant Content
The best way to outrank unwanted links is to give Google something better to show. This means creating useful and positive content that mentions your name or brand in the right context. It should feel natural, helpful, and most importantly—fresh.
You can write blog posts, publish articles, or post updates across various websites. Think about what you want people to see when they search for you, and create content that fits that image.
If there’s damaging or outdated content showing up in search, understanding how to remove from Google search results can be a key part of your overall strategy.
Build Your Website or Blog
If you don’t already have a personal or brand website, now’s the time to start. Google loves websites that are regularly updated and rich in original content. A simple site with a blog, a contact page, and a few personal or business stories can go a long way.
Make sure your name or brand is mentioned in titles, headings, and throughout the text so Google connects the content with your search name. Over time, this helps push older or less relevant links down.
Use Social Media to Your Advantage
Social media pages often rank high in search results. If you stay active on platforms like LinkedIn, Twitter, Instagram, and Facebook, your profiles can take up multiple spots on Google’s first page.
Keep your bios updated with your name or brand and make sure your profiles are set to public. Post regularly about things that reflect your personality, projects, or success stories. The more you post, the more signals you send to Google.
Publish on High-Authority Platforms
Another smart move is to contribute content to well-known websites. These platforms already have strong Google rankings, which gives your content a good chance of appearing high in search results.
You can submit guest posts, get featured in interviews, or even create content for online communities like Medium, Quora, or Reddit. Just make sure to include your name or brand naturally in the content, so Google picks it up.
Optimize for Search Engines (Without Getting Too Technical)
You don’t have to be an expert to make your content search-friendly. A few simple steps can help Google understand what your content is about and rank it higher.
- Use your name or brand in the title and URL of blog posts.
- Add it in the first paragraph and a few other natural places.
- Write useful content that people want to read and share.
The more relevant and consistent your content is, the more likely it is to move higher than negative links.
Get Positive Press or Online Mentions
If you’re doing something worth talking about, let others know. Reach out to bloggers, journalists, or online magazines and pitch a story about your work, experience, or personal journey.
When someone else positively writes about you, it can carry more weight than your posts. These types of mentions are powerful for shifting search results in your favour.
Keep Everything Updated
Old or outdated content loses power over time. So it’s important to regularly update your online presence. Refresh your website every few weeks, post something new on social media, and add a new article or blog post when you can.
The more fresh content you put out, the more Google pays attention. And when your new content is better than the old, it naturally rises higher in search results.
Monitor What’s Showing Up
It’s helpful to check your search results often so you can track progress. Just type your name or brand into Google and see what’s showing up on page one. If new, positive content is taking over, you’re on the right path.
You can also set up Google Alerts with your name or business, so you get notified when something new is published. That way, you can stay in control and take action right away.
Stay Consistent and Patient
Moving links down on Google doesn’t happen overnight, but it does happen. The more positive content you create and the more active you are online, the faster you’ll see change.
Stick to it. Keep publishing, updating, and sharing things you’re proud of. Over time, those older or less flattering links will fall behind as your fresh and relevant content takes the spotlight.
Final Thoughts
If you’re looking to push negative links off the first page of Google, the secret is simple: build a better online presence. Focus on what you can control—create positive content, stay active on social media, publish on respected sites, and keep everything updated. With consistent effort, you’ll find that the good stuff starts replacing the old. Google rewards fresh, useful content and that’s exactly what you’ll be giving it. So take charge of your search results and let the positive shine through.
