Do you want to generate leads, boost your company’s sales, and stand out from your competition? You need a stunning explainer video to wow viewers. With this at your disposal, you can expand your brand’s reach, market to prospects, and keep old customers coming back for me.
Lucky for you, you can count on an online video maker to help you craft your own explainer video from scratch. Hence, this means you don’t have to hire an expensive design team or buy fancy software and equipment. With your online digital solution, you can create a stunning masterpiece that converts. Let’s dive deep below to see what this explainer video is and how you can make one.
The Definition of an Explainer Video
These videos live up to their name, being short online marketing videos that explain your brand’s goods or services. To illustrate, you can place them on a landing page, product page, or any other webpage. You can also share them on your social media profiles. Today, they’ve become extremely popular with businesses considering them a fantastic asset. As a result, many use a video maker because an explainer video can do the following for any business:
- Boost conversion rates
- Improve SEO rankings
- Keep prospects on page 2 times longer
- Easy to share on social media for brand awareness
- can be repurposed as an investor pitch, email content, etc.
The Various Types of Explainer Videos
Depending on your company’s mission and vision, you can make different types of explainer videos with an online video maker. Take a look at them below:
Live-Action
Firstly, these videos have real people explaining what your products or services are about. Secondly, since you are human speaking, you can create an emotional connection with your audience. Above all, this is great if you’re selling a physical product or promoting a service like a consulting business or even a restaurant. However, since it’s live-action, you are limited to real-life elements.
Animated
Since time immemorial, animation has played a huge role in people’s lives. For this reason, young and the young at heart love cartoons. Thus, using an animated explainer video to showcase services and intangible goods like software makes for great choices. With non-physical objects to show for, a live-action video just doesn’t work. Notably, through animation done with an online video maker, you can let your creative juices flow and DIY even if you’re a newbie.
Whiteboard
This option also uses animation. To illustrate, as the name suggests, you’ve got a whiteboard and an animate hand draws and erases what the voice-over narration is saying. Thus, if you’re on a budget, this is one of the easiest and cheapest ways to churn out an explainer video.
Steps to Create Using an Online Video Maker
Let’s go through the simple steps to make your own explainer video. With an online video maker, you can get this done seamlessly.
Step 1: Write a good script
An amazing script is the most crucial part of any explainer video as it serves as the foundation. You can add tons of amazing graphics and use the sexiest voice. But all these would be useless if you had a terrible script. Hence, focus on the script and make sure to effectively convey what you want to say to your viewers.
Most of all, don’t forget to factor in how to attract your target market’s attention by incorporating their pain points in your script. If you make something that resonates with them, they will most likely watch your video from start to finish. Follow this general outline:
- Quick product overview
- What it does
- How can it solve the clients’ problems?
- Include CTAs (calls to action like downloading a free ebook or subscribe here)
- Showcase trust elements (for example include awards, testimonials, famous clients)
Step 2: Find a good voice-over talent
Explainer videos should have an amazingly soothing voice in the background or on camera that makes the audience want to listen. If you think you’ve got a great voice, you can even do it yourself. Furthermore, you can shoot live or use your video maker online, to add narration to animation.
Step 3: Produce the videos
How you do this depends on the kind of video you want to make. But in general, you have to keep the following tips in mind:
- Ensure that the explainer video is 90 seconds or less.
- Your primary message should be within the first 20 seconds.
- Use the 2nd voice “you” and “your.”
- Avoid jargon and highfalutin words.
- Opt for a casual tone with a touch of humor.
For animations: Use your video maker’s animation template to make one from start to finish. Firstly, anyone with basic computer skills and zero animation experience can get this done. Secondly, all you have to do is click the options you like from the dashboard. Finally, you can add animation clips, choose a background, add fonts, insert transitions, effects, and voice-over narration.
For live action: You can film with any camera, even your phone. Make sure you have a nice backdrop, ring light, and a noise-canceling mic to capture the sound. From there, use your virtual video maker to edit your video clip. With this digital solution, you can add typography, logos, clips, background music, sound effects, and transitions.
Noteworthy, most video makers online have tutorials if you feel like a fish out of water. These quick how-to videos tell you what you need to make a stunning explainer video.
Step 4: Preview and Edit
Before sharing your work, preview, and edit. Make sure to tweak your work to avoid spelling mistakes, wrong graphics, or bad lighting. Then, make the necessary changes to your software. Most of all, be merciless in editing because you want only the best to get airtime.
Step 5: Render, Share, and Track
Afterward, you can render the video and download it or share it online. Make sure you track the video’s analytics to see how it performs. From this data, you can find out what works and what doesn’t. Keep in mind, you want a video that attracts your audience and converts them into paying customers.
Final Wrap Up
In conclusion, even if you don’t have experience as a video editor or animator, you can craft an explainer video with the help of online video editing software. Now, making informative and entertaining explainer videos no longer requires huge amounts of money. You can do it without breaking the bank with an online video maker. Now, go and make a killer explainer video that converts!
