Video Content Marketing: The Benefits

It doesn’t take a genius to see that video content is the best form of marketing right now.

hether it’s YouTube, TikTok, Livestreams, or more, video content is being utilized to market products and services all over the globe. If you haven’t caught on to the benefits of video marketing yet, it’s time to hop on the train before it leaves.

That being said, it’s vital to get video content right. A poorly created video can lead to poor marketing and consumers turning to your competitors instead. Take a look at some of the benefits of video content and how to get it right.

Consumers Love It

Research suggests that those searching for something online or browsing social media are far more likely to watch a video than read written content. Firstly, it’s less time consuming which is convenient in such a busy world.

Secondly, it’s more engaging and therefore easily understandable. Take YouTube tutorials for instance. A person searching for answers on how to change a car tire is more likely to watch a video than read written instructions.

Higher Conversion Rates

Video content provides an opportunity to introduce products in all their glory. Explainer videos have become popular in recent years and many customers will search for video content when exploring products they haven’t tried before. For consumers, these videos are the closest they can get to the product before buying it. 

If your content is engaging enough, it will entice the watcher to visit your business website and purchase the product. Your content should be clear and grab the attention of the consumer in the first ten seconds. It can help to add text to your video so consumers can be sure of where to go to find your products.

Building Relationships

guy making unboxing video Content

Building strong relationships with your customers is essential for good business. If you want your business to thrive, you must have a loyal customer base. Video content is an excellent way to build and maintain relationships. 

It allows businesses to communicate easily and effectively so customers feel safe, secure, and confident in what they’re purchasing. It’s also an ideal way to address any questions or concerns your customers may have. If you can answer these questions using your content, customers are far less likely to need to contact customer services.

Optimized Content Brings Organic Traffic

Video content can be search engine optimized in the same way that written content can. If you work to optimize your content, it will result in attracting organic traffic. You can do this by creating a quality thumbnail and title, along with engaging content.

When your ranking is improved, an increase in business will happen naturally. Similarly to written content, you should avoid too many links and only include one call to action.

Beat The Competition

Video content is not just for now; it’s a part of the future too. If your competitors are making better video content with more enticing messages, you could find yourself losing business. Now is the time to train yourself on how to put out fantastic video content.

With the amount of video content being put out daily, it can be hard to stand out. The best way to beat the crowd is to make sure you release your content before anyone else. It’s vital that you stay ahead of the curve. When you do, your competitors won’t stand a chance.

Worldwide Audience

Using video content for your marketing will broaden your reach even further than it already is. With the invention of the internet and tools like social media, businesses have been able to easily reach their target audience without needing to invest too much money into marketing. Video content takes that one step further.

It can be viewed by anyone, anywhere in the world. Your content could be viewed by people you would have never hoped to reach without it. Make the most of this exposure by putting your best foot forward every time.

Email Delight

Have you found it harder to get your customers to open your emails? People have got time to waste on emails that don’t interest them. Recent research has shown that emails that contain ‘video’ in the subject line are over 200% more likely to be opened.

Using video content in your emails could be the hook you need to get your customers interested in email marketing again.

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